How to Use AI in Creating Your Own Branding
Artificial Intelligence (AI) is revolutionizing the way businesses approach branding. From generating brand names to designing logos and creating content, AI tools make it easier and faster to build a professional brand. For small businesses and startups, AI can be a game-changer, offering cost-effective solutions that were once only available to large companies.
Branding vs Marketing
While branding and marketing are closely related, they serve different purposes in a business’s growth. Understanding the distinction between the two can help you create a stronger presence in the market. In essence, branding is about defining who you are, while marketing is about promoting what you offer. Both are crucial, but they work best when aligned.
Process in Creating a Brand
Creating a successful brand requires more than just a great idea. It involves a structured process that blends creativity with strategic planning. At 9M, we follow a clear, step-by-step approach to ensure your brand not only stands out but also resonates with your target audience. Our comprehensive brand solutions cover everything from discovery to execution, ensuring consistency and impact across all touch points.
Why Brand is Important
In today’s highly competitive business environment, a strong brand is essential for long-term success. Branding is not just about having a logo or a catchy name; it’s about defining who you are as a company and what you stand for. A well-executed brand strategy helps create a unique identity, build trust, and drive customer loyalty, which ultimately enhances your brand value and market position.
A great brand does more than attract customers; it cultivates a relationship that ensures repeated engagement. Whether you're a startup trying to make your mark or an established business looking to expand, understanding the importance of branding can be a game-changer.
How to Trust your Intuition when You’re Making a Decision
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.
Everyday inspired by the Beauty of the Mountains
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.
How to Appreciate the Little Things in Life and be Happy
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time.
Capture the Beauty of Nature through Photography
Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds. When you are alone for days at a time, you become drawn to people.
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another yet different.
I Like Keep Things Simple to Appreciate the Details
After designing my ideal week, I had a much clearer idea of how to create a framework for my week that would empower me to feel more focused by theming days of the week, and even parts of the day. I spent nearly a year turning down every new project (and even getting rid of old ones) so that I could reduce my workload, build in more margin, and create what is now Digital Strategy School. It takes time to build margin into your schedule.
Thriving for Simplicity and Ease of Use Sharing Knowledge
Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose out in the global specificity war, ultimately having little or no effect on the page at all. Any time we make a change to a CSS file, we need to carefully consider the global environment in which our styles will sit. No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability.
Meditation with Music for a Calmer and Healthier Mind
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.